Every lost sale has a cause, but most brands don’t know where or why it’s happening. Are users abandoning their carts at payment? Are slow load times or extra form fields driving them away? Without a clear picture, fixing the wrong things can waste time and money. Our audit helps you pinpoint key friction points so you can focus on high-impact improvements that boost conversions and recover lost revenue.

If checkout feels confusing or clunky, customers leave — fast. Even small barriers, like unclear CTAs, extra form fields or slow-loading pages, can push buyers away. But how do you measure checkout efficiency? Our audit provides a friction score based on key usability factors, helping you understand how your checkout stacks up. With clear benchmarks, you’ll know exactly where to optimize for a smoother, higher-converting experience.

A single glitch in your checkout process can quietly kill sales. Form validation issues, broken buttons, and unexpected errors frustrate customers, often without your team even realizing it. If buyers keep dropping off but you’re not sure why, undetected checkout errors could be the culprit. Our audit flags common technical issues that may be hurting conversions — so you can fix them fast and recover lost sales.